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Game Developer Ogmento Raises $3.5 Million for Augmented Reality Gaming
Augmented Reality Gaming is something of a new concept in the gaming space. The Wii became the first console to adapt the system to home, and perhaps some arcade fans might remember Police 911 as being a game that used motion control to allow players to get to cover and dodge bullets.
Ogmento is looking to develop the space even further with the onset of the PlayStation Move and Xbox 360 Natal. Ogmento will use the funding to build out development teams and expand their business.
“This investment allows us to expand our operations to support our growth while putting development resources into our own intellectual property,” said Ori Inbar, co-founder and CEO of Ogmento. “Chart and CNF bring a strong track record of identifying disruptive technologies early, and working with founders to build strong companies.”
“We’re thrilled to have this level of support from our investment partners,” said co-founder and President Brian Selzer. “Given Chart’s investment activity in hardware and software areas related to AR, they understand the true potential of this technology. Adding a partner to our management team is an exciting endorsement of our business.”
“We’ve been evaluating the fast evolving AR industry for over a year, and believe that Ogmento is uniquely positioned to lead the charge for the industry. It has an incredibly unique mix of mainstream video game industry executives, AR industry thought leaders, and world-class researchers and scientists,” said Cole VanNice, a partner at Chart Venture Partners. “We’re delighted to be the first VC to provide funding to a company focused on Augmented Reality games, and I’m confident that together we can help Ogmento continue to build on its position as a market leader.”
Ogmento took the time to discuss possibilities with the Move and Natal, and they are rather confident that they will be releasing several games by the end of the year. “Sony’s EyeToy camera is basically enabling a whole set of augmented reality games … and Project Natal will enable something similar. Then of course there is the DSi/3DSi and PSP platforms, which are already embracing AR. When you see a game like LittleBigPlanet include AR into its development, you know this is a technology with some serious potential,” said Inbar to Joystiq.
As part of the financing, Matthew McCooe of Chart Venture Partners and Joe Del Guercio of CNF will join Ogmento’s board of directors, along with founders Brad Foxhoven, Brian Selzer, and Inbar. Cole Van Nice, a partner with Chart, will also join Ogmento’s management team directly as COO to help drive strategic planning.
Ogmento has not yet announced any specific titles or games, but Inbar has stated that we’ll “hear more soon.”
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